Hewlett-Packard Unveils LightScribe CD Printer
Fort Collins, CO (ScreenprintNews.com) -- In 1998, Hewlett-Packard engineer Daryl Anderson was converting his collection of vinyl record albums to CDs and marking each disc with a stick-on label. The labels were difficult to work with and had a tendency to peel off, which could lead to a gummed-up CD drive.
Trying to imagine a solution to the problem, Anderson began toying with the idea of coating a CD with some sort of "magic dust" that could be imprinted with a permanent image.
"There has got to be a better way," Anderson remembers thinking.
Until now, there hasn't been much choice when it comes to creating labels for your CDs and DVDs. You use a marker or an adhesive label and that's about it. Imagine that you can create professional-looking labels, using the same laser that burns your data, right inside your CD/DVD drive. Well, it's true-you can! With LightScribe Direct Disc Labeling technology. No more messy markers or clumsy adhesive labels-LightScribe technology brings you a whole new world of personal expression in CD and DVD imaging.

LightScribe technology is an integrated system. It combines the CD or DVD drive of your computer with specially coated discs and enhanced disc-burning software to produce precise, screenprinted quality, iridescent images.
As described by Hewlett-Packard, with LightScribe, your disc is your label. This amazing technology is the no-hassle way to create awesome-looking labels for all your music mix CDs, digital video or photo archives, and for any business application. And they're labels that last and last. The sky's the limit in designing and producing labels that express your creativity and personality.
Soon you will be able find this amazing technology supported by all your favorite computer, labeling software, and disc brands. Look for the LightScribe symbol on the packaging of these products & it's how you know you can create direct disc labels. Only LightScribe-enabled patented products will let you burn direct disc labels.
Hewlett-Packard is claiming that the new technology could someday replace old methods for labeling discs, which range from marker pens and adhesive labels to inkjet printers with CD/DVD trays and expensive commercial replication services.
HP showed off the new product at the Consumer Electronics Show in Las Vegas in 2004. For those who don't want to buy a new computer, a separate drive will be available for purchase later in the year.
Kent Henscheid, LightScribe's marketing and business development manager, said the company has built its expectations on small returns from a large number of units.
"You just burn, flip it over and print," Henscheid said.
As for Anderson, he pronounced himself satisfied with the product that grew out of his original idea. He just recently got ahold of a LightScribe device for his own use and burned some CDs for his son and his dad.
"It's pretty fun," he said.




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